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There Are So Many Of Us! 
With the New Year upon us, I thought you might enjoy
reading this topic paper on world sustainability. In other words,
how can we all live together without doing each other in? This
might be a good paper to read to ring in the New Year! Parts of this
paper apply to each of us. It is quite lengthy, but I think that
you'll enjoy it.
Is Sustainability
Enough?
Glenn
Frisch
Augsburg
College
Sustainability
is becoming an increasing topic of concern in all circles of influence.
Sustainability can be described as the ability of the world’s
population to live and thrive within the confines that our planet can
sustain an ever-expanding population. If a point is reached where the world can no longer support
the people living on the planet the population is not sustainable.
At that point we face the real possibility of extinction.
Political, academic and social leaders are steadily becoming
educated on the limitations that our planet affords us. They in turn are
beginning to take steps to insure that the general public understands what
is needed to promote local and world safety and longevity.
When presented with the facts that our planet has limited resources
most people would agree that it is our responsibility to care for the
planet we live on. Long-term wishes and ideals are, however, often interrupted
by short-term desires and needs. There
are individual needs of sustenance, community needs for growth and
cohesiveness and finally, world needs for cooperative existence. Within these parameters are entities that hold individuals,
communities and countries apart. These
include personal beliefs and biases, lack of community structure and
responsibility and inhibited of world balance for a common goal.
There
are countless areas that need control and change, but our immediate focus
should be on environmental preservation and sustainability.
On a personal level this would encompass our use of natural
resources like coal, gasoline and oil and the impact that it has on our
environment. We have also
stripped the land for farming and mining and continue to deplete our
oceans of food banks. Unchecked,
these practices will make our planet unable to sustain the existing and
growing population. Our
ideology can be partitioned into two categories of thought; do we
unabashedly consume or are we conservation conscious?
The
Erlich & Holdren (1971) I=P-A-T Model is a good example of personal
responsibility that is still valid today.
Human activity on the planet (I)= the population (P) X the level of
affluence (A) X technologies that produce affluence. This means that we are often the direct cause of our own
demise. When the population
steadily increases our needs increase.
As those needs increase, so does our creativity and resulting
affluence. Both affluence and
population, however, may be controlled by technology.
Technology means more than just new advancements for society. It also influences how we use what we already possess.
This may include birth control, medical control of diseases,
farming techniques that increase food supply and even our ability to find
greater reserves of fossil fuels. How we use technology will determine our level of affluence
and population expansion. These
three factors combined decide what our current and future world impact
will be. The formula seems so
simplistic, but it applies to nearly every situation that I can think of
on a personal level. When
considering global warming due to our use of fossil fuels and ozone
depletion from irresponsible fluorocarbon use, it is easy to accurately
apply the I=P-A-T formula. We used our technology to create an affluent lifestyle for a
larger population and our impact on the planet was destructive.
With deforestation of the rainforests in South America and over
fishing of the Alaskan (Brown, 1985) and Atlantic waters we are not alone
in our destruction of Earth’s resources.
Other societies suffer with the same moral dilemma; do we restrict
growth and remain regressed in the world or do we strive for a superior
quality of life and a degree of self-empowerment?
This
Tragedy of the Commons (Hardin, 1968) is described as a behavior that
makes sense for one or a few people, but when implemented by enough people
actually prove damaging to society. Community
thought engulfs and expands individual ideas and beliefs.
A community agreement of deforestation and resource use reaches a
damaging threshold much quicker and with less chance of recovery than a
sole individual action. The
reverse of this, however, is also true. A focused effort by a community to conserve resources (fuels,
energy, food supplies), become efficient in resources they do use, and
limit the number of people who use the resources is a positive step in
sustaining a population and a planet.
These are necessary steps to survival and sustainability, but are
they enough? Human nature
seems to draw us toward coveting and excessive use of what we desire.
To what degree must the individual influence a community to realize
growth and expansion without abuse and destruction of available resources
and technology? This is a
difficult question to answer without expanding our groups of influence
from individuals and communities to include the world cultures.
I use the words ‘world cultures’ rather than ‘peoples of the
world’ because we are not all the same.
The needs and desires of people around the world are not the same
as those of in the United States. We
are an exceptionally affluent society comprising only 5% of the world’s
population, but we consume 25% of all resources (Oskamp, 2000). There are African nations in dire draught and starvation.
Their immediate needs for survival will outweigh world social and
environmental concerns. Their ‘community’ is not poised to make competent
decisions for everyone else. This
may fly in the face of those individuals who would like to believe that
everyone is the same and equal, but it is unfortunately, not true.
Their community ideals have a self-serving role that would enhance
the Tragedy of the Commons. I
would classify world political powers in the same category of world
culture. A political
government is typically established to control and operate an existing
country and population, and to also set standards for expansionism that
benefits that country. As
long as this model exists, there will be problems.
Safety and prosperity for all cannot occur when there is first,
economic disparity between cultures and secondly, conflicting ideology of
how to obtain prosperity using established, cultural differences and
biases. A simple parallel to
this idea would be the current war in Iraq.
Although Saddam Hussein is a murderous tyrant in much of the world’s
eyes, what is the interpretation by the people in Iraq?
If the opportunity for power arose, would another sect be just as
bad or worse? Do they understand the purpose of U.S. involvement in their
country or do they believe this to be a war for oil and that we are trying
to steal what is rightfully theirs? Their
culture is very old and established, but do they know or care about world
good when they are focused in a direction that defers all outcomes, good
and bad, to the will of Allah. Can
there be reasoning with a culture that demands a religious, ‘god-given
birth right’ that may include our extinction?
This may be somewhat dramatic, but I believe that it does make my
point regarding world cultures. Interaction
of world cultures requires more than just communication or education. To move beyond the ideals of personal conservation and
positive community action we need to establish a workable interaction
between world cultures. This would include educational awareness of
environmental problems, a realization that they are part of both the
problem and the solution, and finally, incentives and penalties for not
achieving goals for sustainability and prosperity.
To
this point, I have focused on three areas that influence world
sustainability, personal, community and world culture interaction. Within these three areas exist barriers due to economic,
political, religious, and educational patterns. These direct patterns of bias restrict positive interaction
and environmental security, preservation and advancement. I will dedicate the remainder of this paper to discussing
existing theories for environmental and social sustainability and
imparting some of my own ideas for social success.
Four
basic solution types have been proposed (Ophuls, 1973, 1977) to promote
environmental and social sustainability.
Governmental laws that establish regulations, incentives and
penalties are coupled with education regarding societal problems.
These first two are promoted through small groups in a community
setting to bring a sense of belonging to individuals within that
community. Religious ideals
and a moral code of ethics are also stressed.
This imparts a sense of responsibility in each member of that
community. Researchers and
educators may differ on the importance of any one of these four areas
alone. I think, however, that they would agree on the need to establish
both legal and moral principles to achieve their goal of environmental
protection and social sustainability.
It has been proposed that implementing laws allows moral choices to
occur, rather than trying to force opinions without a legal standing.
I believe that this idea holds merit.
Asking someone to do the right thing does not insure that they will
comply. By enacting a law,
however, that same person understands there is a legal obligation to
perform an activity. He or
she will likely perform the activity willingly and voluntarily without
being told what is expected. This
method of societal compliance allows laws to establish a base of expected
behavior that is willingly followed because people know it is the right
thing to do. I feel that enacting basic laws regarding social behavior is
a good thing. An expected
level of behavior insures that my neighbor won’t be using poisons on his
yard that will affect my family’s health.
Basic laws insure that the environment is protected and not
destroyed by others. Laws
also force me to comply with what is best for my neighbor and community.
Establishing incentives helps to solidify compliance of laws and
moral obligations regarding society and the environment.
Incentives are technique approaches that are used to eliminate
barriers for a desired result. People
would likely drive more fuel-efficient cars if they were compensated in
some fashion for giving up what they already possess.
Compensation could be in the form of a monetary rebate, a vehicle
of equal quality or a realized, direct benefit to them by driving a
fuel-efficient, environmentally friendly vehicle.
An example could be the new British Mini Cooper.
The car is stylish, affordable and has great performance.
The marketing campaign was directed at the 25-45 year old age
bracket and has been highly successful.
The marketing campaign did not use a ‘green theme’ and targeted
everyone equally.
Other
incentives for change are directed at corporations and business.
When a business can make financial gains in the form of loans,
rebates and tax strategies they will take notice of a desired social
change. The business world
will fight change that costs them money and does not realize direct
benefits to the business itself, employees or customers.
No matter what the incentive, unless it is explained in clear terms
to the desired person, community or business, action is unlikely.
Strategies must also be applied because an incentive that seems too
good to be true may actually be counterproductive to change (Gardner &
Stern). Incentives seem to
work best in combination with other influencing techniques.
Offering an energy company property tax relief may be incentive
enough for them to implement cleaner air standards.
Laws without incentives or direct benefit to the business entity
will probably not achieve successful compliance of the desired behaviors.
The
limitation of laws is evident when interacting globally.
Other countries often do not respect the laws we have enacted in
this country and have no intention of replicating them in their country.
The economic windfall that they realize from American business
relocation may insure that their standards remain low.
This will price fix products for the American consumer and give the
foreign worker a temporary betterment in their quality of life.
The social and environmental devastation will likely go unchecked
until there are laws passed and incentives in place not to go overseas for
labor. The political machine
in this country will, however, erode locally and globally when we lose our
production base that business affords us.
A shift in production out of this country makes us greater users
than producers and weakens our social structure.
The average American may not notice the slow economic erosion until
it is too late. They are
thinking locally when they should be paying attention globally.
These thoughts parallel Forester’s (1969,1980, 1987) ideas of
counterintuitive behavior. His
four principles detail human ineffectiveness to realize the cause of
problems. He proposes that
the symptom of a social problem dominates the cause, resulting in an
ineffective resolution of a problem.
He further states that short-term gain often overrides long-term
solutions and that we are often unable to determine what the leverage
points are that could make a significant change.
He also notes that an immediate, local solution may have broader
consequences. This could be
explained as bringing in a host animal to contain another animal
population only to end up with the eradication of an unexpected, desirable
species. Socially it could be described as soliciting Wal-Mart to a
small town in the hopes of cheap goods and more jobs only to realize that
5 downtown businesses closed their doors because they were unable to
compete with the large retailer. Former
business owners and taxpayers will become cheap employees for a large
retailer who gets tax incentives and uses Third-world labor.
This reveals to us that the problem of social responsibility and
planetary sustainability are intertwined.
They are not separate entities.
Problems need to first, be addressed individually and then within
our communities so as to affect change globally.
I
do believe that there are steps that we can take as individuals and
specifically, as health care professionals to benefit the world around us.
I propose that personal accountability be stressed at home and in
our schools. This is
paramount. Parents have an
obligation to teach their children social right from wrong.
This begins at home and must carry over into the educational
system. When parents take a
stance for social responsibility the educational system will follow.
As educators, the psychology profession needs to directly target
the parents for change. Social
awareness of environmental changes that must occur often meets with
initial resistance. Rather than attempting to battle resistance one-on-one, a
direct campaign needs to be implemented through media outlets like
newspapers, radio and television. Instead
of asking for social change, the attitude should be one of already
occurring change. If people
are led to believe that change is happening whether or not they do
anything, the resistance will be less than if they think they have a
choice in the matter. Once
people think that an action is being taken, they will want to be a part of
it. Everyone wants to be
associated with a winner. Enacting
appropriate laws at a later date would be an unemotional afterthought.
The public won’t care because change is already happening.
I believe that to enact a social change, the emotional aspect of
the issue must be removed. Social
and environment psychologists need to develop marketing techniques that
eliminate bias for change by making the issues emotionless.
An example of this would be the ongoing issue of fossil fuel
consumption. When fossil fuel
use is interpreted as merely an evolutional nuisance to future energy
advancements, the emotional dependence will wane.
If we look back 40 years, we can see societal change that was a
direct result of the space program. Even
the fins on automobiles were a result of pending space flight.
No one even doubted that progress was immanent. Anything seemed
possible. To doubt it was to
be ignorant and backward. That
type of thinking needs to return if we are to be successful in our
attempts to make social change that will advance individuals, protect our
environment and provide sustainability.
This can all begin on the individual level through personal
interpretation that will be reinforced by community action and
implementation.
Community
change may have a better chance of success if leaders within the community
focus on the community as a whole and reduce their own bias.
The lure of money and power often inhibits a community leader from
implementing change that would deprive him or her of that benefit.
We need to elect officials that will work on behalf of the
community and not for entities within the community.
With the surge of immigration to this country, the decisions are
not black or white, but every color in-between as well.
Social and environmental psychologists need to be involved in these
communities. Immigrants need
to realize that they need to assimilate.
I think that some of the seemingly important distinctions of the
past 30 years need a revision. The
terms African-American, Asian-American, Mexican-American and others need
to be eradicated from our social vocabulary.
We all know what our genetic background is and what cultures we
came from. To impart cohesiveness we need to continually stress the idea
that we are all Americans. What
we do in our communities is based on our acceptance of being Americans.
We cannot expect a racially mixed society to function as one if
divisions are stressed and encouraged.
These divisions, however, are often encouraged when officials run
for office or money benefits are at stake.
The social and environmental psychologists need to be involved in
merging the cultures that make up a community.
This will influence thought and behavior for change.
Schools also need to be concerted in their efforts to stress
Americanism and cohesive unity. This
will develop responsible behavior toward our neighbors because they, like
us, are Americans. When
individual thoughts and actions are unemotionally changed by cohesive
education and sublime action, the demands of the community in which each
of us live will change. This is an evolutionary process that will take more than one
generation to succeed. Positive perseverance is the key.
The
social and environmental psychologists will have a more difficult task
when trying to change worldviews of environmental protection and
population sustainability. This
is largely our own fault. Not
because we don’t care, but because we have not shown the world that we
do care. Telling a poverty stricken nation that they are wrong for
stripping away their natural resources of wood, farm land or ore deposits
is ineffective for change when they see the apparent riches of our
country. What they don’t
see is the technological advancements that make our appearance of wealth
possible. There are
environmentally safer ways of obtaining oil and natural resources without
decimating the land itself. Our
state and federal pollution agencies restrict certain harmful pollution
practices. This may be inconvenient and expensive in some instances, but
it is better for long-term sustainability of our society and that of the
world. Our leaders need to
share technology with other countries that will allow them to become
viable and successful. Technology
may be specific designs or equipment that improves their quality of lives,
but they need to realize that technology demands responsibility.
The use of technology has consequences.
Supplying technology to developing nations means education, support
and a demand of responsibility from each nation.
When a developing nation believes they have the ability to compete
on a world market level they are no longer in a survivalist mode.
It is at that moment when they realize they have responsibilities.
It is irresponsible to tell a homeless man that eating from a
dumpster is unhealthy. By
giving that man a job with demands and expectations you will have a
productive member of society. The
world stage is similar. We
must control the current devastation to our planet, the overuse of its
resources and the exploding population of those who use those resources.
We do not have a choice. The
outcome is obvious when presented with the current data.
In
closing, I would like to say that I have no answers for the changes that
are needed, only ideas. I
feel that the direction we have taken in our attempts to preserve the
environment, control population growth and insure sustainability have been
modestly effective. Education
is not enough. Legislation
and litigation may impart some degree of change, but it also breeds
animosity and defiance, which will impair long-term change.
To induce true change I feel that some definite tactics must be
applied. The education of individuals must be unemotional and
directional. They must
understand that change is already occurring, that it is the right thing to
do and we will all benefit. The
structure of the media must evolve from sensationalism to matter-of-fact
journalism. The psychology
field and the media could very easily drive the vehicle for attitude
change, both locally and globally. Further,
we must return to an attitude of Americanism.
The racial and cultural divisions that have been implemented do not
and never did benefit the target groups.
We all know that we each have a different background.
This should contribute to America, rather than separate it. Individual differences make us unique. Immigrating cultures
have changed the American landscape for hundreds of years. Assimilation was always the key to success in this country.
When people realize their ‘oneness’ they have a better
opportunity for concentrated change. Finally, our desire for global change must be by example and
not by forced implementation. As
the world’s most advanced nation, we need to set the standard, share
necessary technology and afford countries the opportunity to achieve their
own level of success in the world market.
Media experts often aren’t.
Social and environmental psychologists need to step up and take
their rightful place in shaping national opinion and establishing criteria
for sustainability. To evolve
from current policy levels to something that will be effective on a
long-term basis will require vision, commitment and cohesion.
I
hope that you enjoyed this piece. Even if you don't agree with all
of the ideas, it forces everyone to think about 'what they do believe
in'. This country was established by intelligent and educated people
(89-95% could write and write) who made choices. Most countries
around the world were not established in such a manner. We may be
somewhat spoiled and complacent in our local and global attitude. I
think that with the events of recent years, we have lost the luxury of
complacency.
Have
a great month and I will see you in February!
Take
care,
Dr.
Frisch
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